CITROËN UNVEILS ITS NEW BRAND SIGNATURE “INSPIRED BY YOU” AT THE 2017 FRANKFURT MOTOR SHOW

Ever since it was founded in 1919, Citroën has not stopped imagining and popularising innovative solutions to improve motoring for all. From the Traction Avant to the 2CV; from the Type H to the Berlingo; from the Méhari to the E-Méhari; from Picasso MPVs to Aircross SUVs – Citroën has always adapted to changes in society, as a brand whose main sources of inspiration are people and their lifestyles.

Today, the famous “people-minded brand” is reviving its true spirit. This spirit finds its natural expression in the new global signature: “INSPIRED BY YOU”*.

This new signature is directly linked to the “Citroën Inspired By You” brand campaign that was originally revealed at the 2016 Paris Motor Show, and then rolled out worldwide http://www.citroen.co.uk/citroen-inspired-by-you. This new claim – “INSPIRED BY YOU” – is the ultimate expression of the brand’s new dynamic positioning and follows on from “CRÉATIVE TECHNOLOGIE”, which was introduced in 2009. It will be displayed for the first time at the 2017 Frankfurt Motor Show.

More than just a signature, “Inspired by You” is the philosophy behind Citroën’s unique solutions in terms of:

• Products: like New C3, C3 Aircross and C5 Aircross, which represent a breath of fresh air for the customer experience, comfort and well-being in each segment.
• Technology: like ConnectedCAM Citroën™, Airbumps® and Progressive Hydraulic CushionsTM (suspension developed as part of the Citroën Advanced Comfort® programme).
• Services: like the new mobility services Citroën “Rent&Smile” and Citroën “Earn&Drive”, as well as connected services such as the mobile applications “MyCitroën” and “Scan MyCitroën”.
• Customer Relations: like the online opinions site “Citroën Advisor” or the new urban dealership concept “La Maison”.

These are all expressions of Citroën’s transformation. They show that the spirit of the new signature – “Inspired by You” – informs everything the brand stands for, both now and in the future.

* NB: This new global claim – “Inspired by You” – is expressed in en worldwide, except in markets unfamiliar with en (China, etc.), where it may be translated.

FOR FURTHER INFORMATION:
ANDREW DIDLICK
07836 362859
andrew.didlick@mpsa.com

JOHN HANDCOCK
07810 180249
john.handcock@Citroen.com

KATIE READ
07834 500267
katie.read@Citroen.com

MICHAEL ARNOLD
07831 829410
michael.arnold@Citroen.com

CRAIG MORROW
07747 764745
craig.morrow@mpsa.com

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The Citroën brand:

Citroën is an international automotive brand with a full range of cars and light commercial vehicles. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as New C3 and the New C3 Aircross compact SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape. As a people-minded brand, Citroën is proud to offer a smooth and transparent customer experience, as illustrated by the online review site Citroën Advisor. With 10,000 customer contact points in more than 80 countries worldwide, Citroën sold more than 1.1 million vehicles in 2016. Citroën has also amassed eight Manufacturers’ titles in the FIA World Rally Championship and three consecutive Manufacturers’ titles in the World Touring Car Championship in 2014, 2015 and 2016.