Press Releases

Citroën UK has launched a new ad series featuring Britain's toughest armchair critics giving their two-cents worth on New Citroën ë-C4 100% ëlectric. Gogglebox couples Jenny and Lee, Mary and Giles, Marcus and Mica, and Pete and Sophie, all feature in the new advert, premiering on 11 June on Channel 4. The ad follows the traditional Gogglebox format, but with a twist as the viewer is given a reverse view to see what their telly favourites are in fact watching – allowing us to see beyond the familiar sofa setting. New ad continues Citroën UK's new 'The French Car That Speaks Your Language' campaign, which aims to break the jargon surrounding cars with simple and easy language. Gogglebox ad will be followed by a number of other TV and internet campaigns, to highlight that while Citroën may be a French brand, it is very much in tune with British audiences. To watch the new Citroën advert, please visit: https://youtu.be/ED3Htvotulk For more information please visit the following link

Citroën has launched a vibrant new advertising campaign film to celebrate the arrival of New C3 entitled ‘New C3, Life is More Beautiful in Colour’. The dynamic film showcases some of the 97 colour and personalisation options available across the range. New C3 is available to order now across the Citroën retailer network and also online at the new Citroën Store https://store.citroen.co.uk/ Broadcast on TV from August in the UK, the campaign is also being shown via Video On Demand (VOD). You can see this new film now at: https://bit.ly/3hb4rUn

Citroën has launched a series of five advertising films directed by Éric Judor The light-hearted episodes illustrate how hard it is to leave the comfort of a Citroën For each film, one of the brand’s models is placed in a surprising situation where the occupants prefer to stay in their vehicle, rather than participating in an activity that would normally require them to leave their car The models presented in these films are: C3 Aircross Compact SUV, New C5 Aircross SUV, C3, C4 Cactus Hatch and Berlingo The various episodes in this campaign – entitled: “It isn’t easy to leave the comfort of a Citroën” – will be broadcast across social media over the course of the year to support the brand activations.

Citroën launches a new brand advertising campaign promoting the message “Our vision of mobility comes from your desire for freedom”. This new international film brings to life the CITROËN INSPIRED BY YOU brand signature – a brand inspired by ordinary people’s lives over the years and the desire for mobility for successive generations. The film transports viewers to different eras, in which various Citroën models tell the story of a hitchhiker's desire for freedom. This adventurer becomes a passenger on board a 2CV, Type H, Méhari, CX, Visa GTi, New C3 Aircross, and New C4 Cactus hatchback, before he gets a glimpse of the future in the form of the CXPERIENCE concept car.

Citroën UK has embarked on a two year partnership deal with British television broadcaster, Channel 4, which will see the French marque sponsor the popular TV dating show First Dates and co-create bespoke content for the on-demand channel, All 4.

For the launch of New C3 Aircross Compact SUV, Citroën is innovating with a 100% social and participative approach in which web users get to choose the scenes for the advertising film for the new compact SUV. They will be able to participate live on Facebook on 7 and 14 September, selecting eight scenes illustrating the car's numerous uses, features and benefits. With this world first, rolled out in five launch countries including the UK, the brand is once again backing up its "CITROËN INSPIRED BY YOU" signature by inviting the public to take control of the advertising film. https://www.facebook.com/CitroenUK