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13 Jan 2020
CITROËN UK LAUNCHES NEW TV CAMPAIGN FOR C3 AIRCROSS COMPACT SUV
Citroën airs new advertising film – “Citroën C3 Aircross Compact SUV: Let L’Adventure Begin” A 100% ‘Inspired By You’ storyline: Under the watchful eye of her father, a young girl tries her hand at a number of activities, including mountain biking and pottery, until she finds the one that is right for her – music Advert showcases C3 Aircross Compact SUV as the perfect companion for life’s adventures, highlighting features such as the optional Grip Control® and the highly adaptable cabin layout Broadcast on TV from Monday 13 January in the UK, the campaign will also be shown via Video On Demand (VOD) and in cinemas You can watch the film now at: https://youtu.be/yQxipVADplM
With over 260,000 sales since launch at the end of 2017, Citroën C3 Aircross Compact SUV has been able to assert itself in its segment by providing a unique and practical offering to its customers, inspired by everyday life. To support the model’s market positioning, Citroën UK is introducing a new advertising film using an endearing, 100% ‘Inspired By You’ storyline. Who, as a child, did not try out a whole load of extra-curricular activities before finding the one that suited them best? It is this search, with its share of failures and discoveries along the way, which is at the heart of the film’s storyline. Devised by Citroën, and its agency Traction (BETC Group), the film is set to an original composition from Yann Tiersen, ‘Amélie’s Waltz’ (‘Valse d’Amélie’).
The film tells the story of a young girl and her father, who is always by her side. Despite a few scratches from mountain biking and some misshapen pottery, Citroën C3 Aircross Compact SUV is a part of all of their activities, taking on all sorts of roads with ease. C3 Aircross Compact SUV – like other models in the Citroën range – can be specified with the innovative Grip Control® system with Hill Descent Assist. Grip Control® technology offers five different driving modes, such as Sand, Snow and Mud, with all settings optimised to maximise traction on difficult terrain, making it easier than ever to go on that next big adventure.
The campaign also highlights the versatile interior of C3 Aircross Compact SUV, with handy features including the two-part sliding rear bench seat that is standard equipment on the UK best-selling ‘Flair’ trim. The sliding two-part bench offers the choice between increased boot space or more rear legroom. Sliding the seats forward also provides easy access to the top tethers on the seat backs when installing car seats – there is no need to reach through the boot, as is the case with some rivals. The outstanding level of practicality on ‘Flair’ version is rounded off with a dual level boot, with a capacity up to 520-litres.
Finally, at the end of the film, in front of a packed auditorium and under her father’s proud gaze, the young girl plays a magnificent cello solo. Father, daughter and instrument then set off on board Citroën C3 Aircross Compact SUV: Let L’Adventure Begin!
This international campaign debuts on TV in the UK on Monday 13 January, the film will also be shown via Video On Demand (VOD) and in selected cinemas.
You can see this new film now at: https://youtu.be/yQxipVADplM
CREDITS
ADVERTISER AUTOMOBILES CITROËN
CITROËN MANAGEMENT Arnaud Belloni, Bruno Gisquet, Sylvain Peraldi, Amélie de Chabannes
AGENCY TRACTION/BETC
TRACTIONMANAGEMENT Bertille Toledano, Hugues Reboul, Julien Grimaldi, Anyce Nedir, Marina Kovalenko, Thomas Jaffeux
EXECUTIVE CREATIVE DIRECTOR Stéphane Xiberras
CREATIVE DIRECTOR Nicolas Lautier
COPYWRITER Arthur Cieutat, Nicolas Amiard
CREATIVE TRAFFIC Nathalie Sanseigne
PRODUCTION MANAGER Caroline Petrucelli
STRATEGIC PLANNING Philippe Martin Davies
PRODUCTION COMPANY INSURRECTION
SOUND PRODUCTION START-REC
MUSIC Yann Tiersen « Valse d’Amélie »
PRODUCER THIRTY TWO
For more information on Citroën C3 Aircross Compact SUV, please visit: https://www.citroen.co.uk/new-cars-and-vans/citroen-range/citroen-c3-aircross-suv
FOR FURTHER INFORMATION:
JOHN HANDCOCK, HEAD OF COMMUNICATIONS
07810 180249
SIMON BROOME, PR MANAGER
07827 840 050
EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE
07747 898130
CRAIG MORROW, PRESS FLEET MANAGER
07747 764745
JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR
07827 896480
FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk
FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk
FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk
The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over 80 countries.
Citroën media site: https://uk-media.citroen.com/ - @CitroenUK
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