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28 Jan 2020
CITROËN UK ANNOUNCES NEW MANAGING DIRECTOR
Eurig Druce is appointed Managing Director of Citroën UK, effective 1st February, replacing Karl Howkins.
Druce has held the position of Sales Director for Citroën UK since 2016 and has a wealth of experience in Groupe PSA. He joined in 2001 as a trainee and spent 14 years working directly with the network in field-based roles across both sales and aftersales, including Director of Parts & Service Operations for Peugeot, Citroën and DS Automobiles.
Eurig Druce said: “It is an exciting time to take over the reins from Karl. I look forward to accelerating the momentum that we have built up over the last few years as we increase our market share and prepare the Citroën brand for electrification and new models.”
Druce will report to Alison Jones, Groupe PSA UK Managing Director, who said: “I am delighted to appoint Eurig to lead the Citroën UK team - promoting talent from within is always a pleasure. I want to thank Karl Howkins for his leadership with us in a key role in the business and I wish him well in his new venture.”
Karl Howkins said, “It is been an honour and privilege to lead the iconic Citroën brand in the UK. In particular, I would like to pay tribute to the excellent team. I will miss them immensely.”
Eurig Druce’s replacement as Sales Director will be announced at a later date.
FOR MORE INFORMATION:
JOHN HANDCOCK, HEAD OF COMMUNICATIONS
07810 180249
SIMON BROOME, PR MANAGER
07827 840 050
EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE
07747 898130
CRAIG MORROW, PRESS FLEET OFFICER
07747 764745
JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR
07827 896480
FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk
FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk
FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk
The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Brand sold one million vehicles in over 90 countries.
Citroënmedia site: https://uk-media.citroen.com/ - @CitroenUK
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