‘CITROËN ORIGINS’ VIRTUAL MUSEUM IS BEING EXPANDED AND ENHANCED DURING THE COVID-19 CRISIS

Launched in 2016, the Citroën Origins virtual museum is a special destination providing an immersive experience of the brand’s heritage. The website brings together a collection of over 80 iconic Citroën vehicles. It is accessible in 65 countries, with 2.7 million visits since its launch. The website provides an innovative, 360° and fun experience on-board various classic models, in 3D (interior/exterior) and with sound.

LEARN MORE ABOUT CITROËN THANKS TO INA’S AUDIOVISUAL ARCHIVES

During this period of lockdown in so many countries across the world, easy access to information and engaging content is increasingly at the heart of our daily lives. Citroën is proud to offer an opportunity to explore the past with its Citroën Origins virtual museum, which is being expanded with content from the archives from the Institut National de l’Audiovisuel, located in the VINTAGE RECORDS section of the website.

This journey through time is organised around five subjects that will develop over the coming months:

1. CITROËN & YOU: How the brand has always supported our lives: Red Cross vehicles, first postal vehicles, holiday trips etc.
2. CITROËN & CELEBRITIES: From Pompidou via Roland Barthes or Bourvil, many leading figures have driven Citroën vehicles.
3. CITROËN & THE FUTURE: Design and technology are features of Citroën’s history, as the gems from the INA will illustrate.
4. CITROËN & ADVENTURE: Looking back at images from epic journeys and other motoring adventures.
5. CITROËN & RECORDS: Races and rallies, Citroën’s sporting successes also give us the chance to look back via images and achievements.

The first films in CITROËN & YOU are available now: http://www.citroenorigins.co.uk/en/landing/vintage-records/

FOR FURTHER INFORMATION:

JOHN HANDCOCK, HEAD OF COMMUNICATIONS

07810 180249

john.handcock@citroen.com

SIMON BROOME, PR MANAGER

EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE

CRAIG MORROW, PRESS FLEET MANAGER

JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR

07827 896480

jeremy.townsend@mpsa.com

FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk

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The Citroën Brand

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.

The Citroën Brand in the UK

The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).

Citroën UK media site: https://uk-media.citroen.com/ - @CitroenUK