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18 Dec 2020
AG2R CITROËN CYCLING TEAM PRESENTS NEW JERSEY TEAM COLOURS
AG2R LA MONDIALE and CITROËN are proud to unveil the new jersey for the AG2R CITROËN cycling team AG2R LA MONDIALE will welcome CITROËN as title co-sponsor from January 1, 2021 The new jersey represents the 2021 partnership and a new chapter in the history for the team
The AG2R CITROËN TEAM jersey encompasses both brand identities, uniting the partnership. A striking white jersey paired with brown bib shorts. These strong visuals will stand out amongst the crowd in the peloton, highlighting the shared sense of boldness and ambition that unify the sponsoring partners.
Vincent Lavenu, General Manager pro Cycling Team
"A jersey to unite our entire team, from the riders to members of staff and the management. It is also a visual rallying point for our fans. This AG2R CITROËN TEAM jersey marks the start of a new chapter in our history. It is the result of a creative collaboration between AG2R LA MONDIALE and CITROËN, based on common values. I am very proud of the result. Our graphic identity has advanced but our core identity does not change. We can't wait to see our riders start racing wearing their new AG2R CITROËN TEAM kits. "
Clément Champoussin, a promising young rider on the cycling team
"We are going to start a new adventure and this jersey is the best way to do so!
I have very rarely had the opportunity to ride in a predominantly white jersey and I was very happy to see that this was the result of the meticulous design process. The jumper is both unique and eye-catching. I arrived at Chambéry Cyclisme Formation in 2017 before turning professional in April 2020. It was a very special year for me. I can't wait to wear the AG2R CITROËN TEAM jersey in races and to contribute to this new chapter for the team.”
Laurent Barria, Director Marketing and Communications CITROËN
"We are proud that Citroën is becoming a partner of the team led by Vincent Lavenu, alongside AG2R LA MONDIALE. The Citroën brand shares our values of boldness, performance, and proximity to the public and all cycling enthusiasts. The revelation of the new identity of the AG2R CITROËN TEAM and its jersey is a founding act in our collaboration. The design and bold typographic choices perfectly illustrate our ambition in this partnership that we hope to be promising on the roads of major international events."
André Renaudin, CEO of AG2R LA MONDIALE: "AG2R Prévoyance and AG2R LA MONDIALE have been working alongside Vincent Lavenu and his team for 23 years. This long-term support has enabled him to progress and excel. We welcome CITROËN to allow the team to take a new step in its development and to help it perform well in the biggest races of the World Tour. The evolution of the jersey, with its bold graphics, is a strong symbol of this. It is how we visually welcome CITROËN to the heart of our AG2R LA MONDIALE brand.”
Please see a link to images here: https://drive.google.com/drive/folders/1ehVP8IDXwXyrYZ6X7kIhuuJC74aaK1Gm
ENDS
FOR FURTHER INFORMATION:
JOHN HANDCOCK, HEAD OF COMMUNICATIONS
07810 180249
SIMON BROOME, PR MANAGER
07827 840050
MICHAEL ARNOLD, PRESS FLEET MANAGER
07831 829410
JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR
JOSEPH GORSUCH, PRODUCT COMMS ASSISTANT
07827 896480
01582 900845
FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk
FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk
FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk
The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.
The Citroën Brand in the UK
The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).
Citroën UK-media site: https://uk-media.citroen.com/ - @CitroenUK
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