Sign up for the newsletter
Sign up for the Stellantis Communications Newsletter and stay updated on all the news.
07 Dec 2016
TIMELESS, THE 400,000TH DS 3 IS ON THE ROAD
A DS 3 Performance Black recently became the 400,000th DS 3 hatchback off the production line and is already on the road in France. The car was delivered to its new owner a few days ago by Julien Faux, Director of DS WORLD PARIS. DS 3 is the brand’s best-selling vehicle, with style and the wide range of personalisation options at the top of customers’ most popular reasons for purchase.
Built at the PSA Poissy manufacturing site near Paris, the 400,000th DS 3 hatchback was delivered a few days ago to its owner, Marine Laurent, by Julien Faux, Director of DS WORLD PARIS.
With the guarantee ‘Made in France’, DS 3 was the first modern-day DS to be launched. DS 3 has always placed personalisation at the heart of the manufacturing process, which has helped to make it the most popular model for DS Automobiles.
DS 3 Performance Black number 400,000 is a dynamic version of DS 3 with matt black bodywork, touches of carbon fibre on the side mouldings and a gold roof, making the vehicle stand out through its distinctive good looks.
“I had to have this DS 3 as soon as I saw it. Even though I was already a DS driver, this new model is just irresistible because of its timeless character and personalisation options. I think it’s unlikely that any two DS cars will look the same,” Marine Laurent.
Customer surveys conducted by the DS brand in Europe* show that DS 3 appeals to both women (55% of customers) and men. The main reason for purchase is ‘style’. For 73% of customers DS 3 has a ‘sporty’ image, 62% say it is ‘fun to drive’ and 54% describe it as ‘elegant’. On the road, customers tend to highlight the vehicle’s main standout features as ‘comfort’, ‘high levels of equipment’ and ‘quality’.
*Surveys conducted between 2011 and 2015 in the G10 Europe countries with customers buying New DS 3 and DS 3 Cabrio. Survey panel: 6,000 respondents.
For more information on DS Automobiles visit www.DSautomobiles.co.uk
FOLLOW DS ON TWITTER AT: www.twitter.com/ds_uk_official
FIND DS ON FACEBOOK AT: www.facebook.com/dsukofficial
FOLLOW DS ON INSTAGRAM AT: www.instagram.com/ds_uk
About DS Automobiles
A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French automotive industry. Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.
Designed for customers looking for a means to express themselves as individuals, the DS collection now comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5, DS 5LS* and DS 6*. Featuring remarkable styling, premium materials and refinement in every detail, the DS collection also stands apart with its advanced technology. Unveiled in 2016, the high-performance DS E-TENSE electric car embodies the future of the brand.
Available from DS Stores, DS Salons and a selection of other dedicated zones within the Citroën network. DS also has two flagship stores – DS WORLD PARIS and DS WORLD SHANGHAI. DS represents a brand experience that goes beyond the products to include ONLY YOU – a collection of exclusive services showcased at the Paris Motor Show 2016.
Keep up with the latest news at www.DSautomobiles.co.uk. @DS_UK_Official. *Available in China only
Other content