Press Releases

WORLD PREMIERE OF DS 3 CROSSBACK AND E-TENSE - ELECTRIFICATION BY DS DS Automobiles will present four world premieres - all electrified models: DS 3 CROSSBACK - the SUV icon of High-Tech Style makes its show debut in Paris and the 100% electric version is DS 3 CROSSBACK E-TENSE; DS 7 CROSSBACK E-TENSE 4x4 - equipped with a highly-versatile PHEV powertrain; DS E-TENSE FE 19 - 100% electric single-seater race car from the FIA Formula E championship, displayed in its new 2018/2019 livery; DS X E-TENSE - is the Brand's fully electric Dream Car - the vision of luxury for 2035.

The DS brand is proud to make its debut at the 2014 Paris Motor Show. Officially created on 1 June, DS has a clear-cut ambition: to return the French automotive industry to the ranks of the premium carmakers. DS will present two concept cars at the Paris show, DIVINE DS and DS 3 INES DE LA FRESSANGE PARIS CONCEPT, which herald the future of the brand. DS will also show its latest production models, DS 3 and DS 3 Cabrio with their new front light signature, as well as a range of new connected services. The DS stand in Hall 1 is designed to immerse visitors in the DS universe, which is characterised by a distinctive blend of refinement, technology and elegance.

The DS styling Centre and Ines de La Fressange Paris have joined forces to develop two unique and attractive concepts, one on the DS 3, the other on the DS 3 CABRIO. In these concepts, DS meets a free spirit from the fashion world, whose sharp eye can be seen in the choice of graphics, materials and colours.Both concepts feature strong styling, designed for a chic Parisian, elegant, bold, modern and independent.The vehicles will be premiered from tomorrow at DS WORLD PARIS. The DS 3 hatch will then be displayed on the DS stand at the Paris Motor Show from 4 October.

• Represents a vision of the future for the DS brand, combining sophistication with advanced technology • Premiers new ‘Hyper-typage’ interior design choices, offering haute couture inspired levels of personalisation • Features include a 10.4 inch HD Touch Drive interface, laser headlights & a holographic display • Design partnerships with Swarovski & Lesage embroidery • DIVINE DS is a compact 4-door vehicle featuring a 1.6 THP turbocharged direct-injection petrol engine developing 270bhp