Press Releases

World premiere of a new model to enhance a DS range already comprising of DS 7 CROSSBACK and DS 3 CROSSBACK World debut of a concept car that’s particularly sophisticated and technically advanced to portray the beginning of a new era Electrification at the heart of the DS strategy with DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4, technically advanced and sophisticated As a nod to the DNA of DS Automobiles, an SM will be shown on the DS stand, fifty years to the day after it first appeared

DS 7 CROSSBACK, the new SUV and first model in the second generation of DS cars, will be the indisputable star of world firsts unveiled by the Brand at the 87th Geneva International Motor Show. Three limited edition models also make their world debuts: DS 7 CROSSBACK La Première - an exclusive limited edition available to reserve from 7 March, DS 5 Prestige* - celebrating the illustrious 1958 DS 19 Prestige, and DS 3 Ines de la Fressange.

The new DS 5 Moon Dust’s radiator grille looks spectacular set against the ‘textured’ matt grey aviation-style bodywork and special-finish chrome trim. The front-end chrome touches are exceptionally bright, contrasting with other selected components finished in ‘dark chrome’. To add to the appeal, the hexagonal ‘DS Wings’ radiator grille boasts a unique, sculptured and graphical design that highlights the DS monogram. Its elegant outline extends into the DS LED Vision headlights.

Because DS cars are advanced-technology cars through and through, they offer the best in intuitive, customer-oriented connected services with: A new touchscreen that will feature in all DS models in the first half of 2015. The touchscreen interface in New DS 5 is compatible with the new Mirror Screen system, which offers access to compatible smartphone applications without using the telephone itself. The DS Connect Box is an innovative connected services package developed to meet customer expectations in terms of safety, time-efficiency and well-being. The services operate via a unit in the vehicle. Four services are available: SOS & Assistance pack: automatic emergency call or direct contact with an emergency service platform, by pressing the SOS button. Monitoring pack: virtual servicing log (automatic mileage monitoring and service reminders) and advice on eco-driving, based on the technical information sent from the car. Mapping pack: vehicle location (for example, parked car location) and e-mail messages when entering or leaving a geographical zone (for example, to inform friends and family that you are about to arrive at your destination). Tracking pack: in the event of theft, the geographical position of the car is sent to the police. The new MyDS mobile application, compatible with iOS/Android smartphones, offers a panoply of functions including parked car location, pedestrian navigation to final destination, servicing reminders and access to documentation. The aim is to provide assistance throughout the customer's journey, along with other innovative, intuitive services, plus full information on the car and on customer-specific DS offers.

DS will be making the headlines at the Geneva Motor Show with the world premiere of New DS 5, heralding a new era for DS. New DS 5 celebrates a relentless quest for excellence, coupled with the industry's most confident design stance, expressed through features such as the new front end “DS Wings”, highly efficient engines, cutting-edge technologies, and styling that remains true to the traditions of the finest French luxury goods. The Geneva Motor Show is an ideal opportunity for the new premium brand to reassert its grand ambition, namely a real upmarket comeback for the French automotive industry.

A new era. CITROËN reinvents. At 90 years old, Citroën is opening a new page in its history, with a new visual identity, new customer relations and a new line of products. Citroën is presenting its new brand dynamic today, 5 February 2009, simultaneously in 34 countries. The presentation takes the original form of a film, shown on the birthday of its founder, André Citroën. In a difficult economic context, and in a period of changing automotive uses and new relationships between customers and brands, Citroën is taking action and reinventing itself. The Marque aims to pursue the dynamic generated by the success of its products launched over the past ten years, enhancing the value of the Citroën brand to strengthen and support the range. Citroën today begins a global brand project that encompasses a new visual identity, a new relationship with its customers and a new line of automotive products.