Press Releases

Cutting-edge mid-air haptic feedback and hand tracking gesture control technology premieres in DS AERO SPORT LOUNGE concept In an industry-first, the contactless interface transforms soundwaves into virtual touch Haptic feedback reduces the time the driver’s eyes are off the road as well as mental load, improving driver control and safety To find out more, visit: https://www.youtube.com/watch?v=XnDoej4mnHU&t=8s

After the cancellation of the Geneva International Motor Show, DS 9 and the DS AERO SPORT LOUNGE concept car are making their public debut from Paris as part of an Internet broadcast. Rendez-vous on Wednesday 4 March at 4pm (GMT) on DS Automobiles' social networks.

AERO SPORT LOUNGE (proper name): creation of DS Automobiles, which inaugurates a new vehicle silhouette, intended to enhance aerodynamic efficiency as a vector of avant-garde and desirability. DS AERO SPORT LOUNGE pushes the limits of the luxury car into a world that’s high-tech and sophisticated, where the instrument display is discarded to make room for high quality materials. Straw marquetry, satin cotton and illuminated three-dimensional weaving, all new expertise that is part of our Future Craft philosophy and makes its first appearance in the cockpit.

As a key partner for the Chantilly Arts & Elegance Richard Mille, DS Automobiles will be prominent at the 5th edition of this exceptional automotive event on Sunday, 30 June 2019. At an occasion for the avant-garde, elegance, modernity and heritage, DS Automobiles will showcase the E-TENSE, its latest electrified creations. Visitors will discover the DS E-TENSE FE19, the 100% electric single-seater, currently at the top of the ABB FIA Formula E Championship alongside the DS 7 CROSSBACK E-TENSE 4x4, a 300 horsepower, high performance Hybrid, and the 100% electric DS 3 CROSSBACK E-TENSE. Exclusive: visitors will be able to test drive the DS 3 CROSSBACK E-TENSE on the driveways of the Chantilly Estate. With the DS X E-TENSE, visitors will be able to take a glimpse at the dream car of tomorrow, which embodies the DS brand’s vision of the luxury car for 2035. The DS X E-TENSE Dream Car will take part in the Concours d’Elegance parade enhanced by two creations by the designer Eymeric François, which have been specially designed for the occasion. For classic car fans, DS will display a collection of iconic DS and SM models, with its rich heritage of refinement and innovation.

Close your eyes and allow your imagination to envisage what the car of your dreams might look like in 2035. Use your senses to picture how new forms, new materials and new technologies might combine to produce a vehicle that will epitomise luxury on four wheels in the future. This is the stimulating assignment the men and women at DS Automobiles were given – to imagine a dream car looking forward to 2035. The fruit of their collective fantasy is DS X E-TENSE, a car of incomparable refinement.

All-electric DS E-TENSE Concept car makes UK dynamic debut, with a nocturnal appearance DS Virgin Racing driver Sam Bird drives the electric GT car around Westfield London … and location of the flagship DS Urban Store DS E-TENSE is the first car to be driven throughout the malls of Westfield London – with no one around New DS 7 CROSSBACK has a dynamic cameo role Watch the video here: DS VIRGIN RACING DRIVER, SAM BIRD, TAKES DS E-TENSE FOR A SPIN

Racing in Formula E is accelerating the development of DS road cars, confirms Eric Apode, DS Product and Development Director There will be a new DS vehicle launched every year going forward – all with electrified versions (hybrid or all-electric) included in the range By 2025, it is anticipated that more than a third of DS vehicles sold will be hybrid or all-electric

DS E-TENSE, NEW DS 3 PERFORMANCE, NEW DS 3 PERFORMANCE BRM CHRONOGRAPHES and DS Virtual Vision, these are the world premieres that embody the DS brand’s spirit of avant-garde at the 86th Geneva International Motor Show. DS Automobiles was launched just a year ago at last year’s Geneva Motor Show. This year the brand is presenting a completely renewed product range and its new creations. Technology & refinement, dynamic performance & distinction are the key themes that point to the future of DS. Visitors can discover all this for themselves on the DS stand located in Hall 6 of the Palexpo in Geneva until Sunday, 13 March 2016.

DS Automobiles will once again cause a stir with a unique Supercar when the avant-garde brand unveils DS E-TENSE at the 2016 Geneva Motor Show next week. The electric-powered car’s luxury craftsmanship and cutting edge technologies will make it noteworthy not just for its striking appearance, but also for its hi-tech capability and exceptional performance. It will perfectly encapsulate the brands stylistic and technological vision, and point towards DS’s future with its high-performance electric powertrain.

Following its UK public premiere at the 2015 Goodwood Festival of Speed, the spectacular Divine DS concept car headed to London for an exclusive drive through the iconic scenery of Hyde Park. The historic backdrop provided a contrast to the ultra-modern design of Divine DS, which represents a vision of the future for DS Automobiles. Divine DS features a range of sleek, powerful styling cues and state-of-the-art technologies that symbolise the ‘spirit of avant-garde’.

The new DS 5 Moon Dust’s radiator grille looks spectacular set against the ‘textured’ matt grey aviation-style bodywork and special-finish chrome trim. The front-end chrome touches are exceptionally bright, contrasting with other selected components finished in ‘dark chrome’. To add to the appeal, the hexagonal ‘DS Wings’ radiator grille boasts a unique, sculptured and graphical design that highlights the DS monogram. Its elegant outline extends into the DS LED Vision headlights.

The DS brand is proud to make its debut at the 2014 Paris Motor Show. Officially created on 1 June, DS has a clear-cut ambition: to return the French automotive industry to the ranks of the premium carmakers. DS will present two concept cars at the Paris show, DIVINE DS and DS 3 INES DE LA FRESSANGE PARIS CONCEPT, which herald the future of the brand. DS will also show its latest production models, DS 3 and DS 3 Cabrio with their new front light signature, as well as a range of new connected services. The DS stand in Hall 1 is designed to immerse visitors in the DS universe, which is characterised by a distinctive blend of refinement, technology and elegance.

The DS styling Centre and Ines de La Fressange Paris have joined forces to develop two unique and attractive concepts, one on the DS 3, the other on the DS 3 CABRIO. In these concepts, DS meets a free spirit from the fashion world, whose sharp eye can be seen in the choice of graphics, materials and colours.Both concepts feature strong styling, designed for a chic Parisian, elegant, bold, modern and independent.The vehicles will be premiered from tomorrow at DS WORLD PARIS. The DS 3 hatch will then be displayed on the DS stand at the Paris Motor Show from 4 October.

DIVINE DS concept unveiled, prior to appearing at the Paris Motor Show 2014 Represents a vision of the future for the DS brand, combining sophistication with advanced technology Premiers new ‘Hyper-typage’ interior design choices, offering haute couture inspired levels of personalisation Features include a 10.4 inch HD Touch Drive interface, laser headlights & a holographic display Design partnerships with Swarovski & Lesage embroidery DIVINE DS is a compact 4-door vehicle featuring a 1.6 THP turbocharged direct-injection petrol engine developing 270bhp

• Represents a vision of the future for the DS brand, combining sophistication with advanced technology • Premiers new ‘Hyper-typage’ interior design choices, offering haute couture inspired levels of personalisation • Features include a 10.4 inch HD Touch Drive interface, laser headlights & a holographic display • Design partnerships with Swarovski & Lesage embroidery • DIVINE DS is a compact 4-door vehicle featuring a 1.6 THP turbocharged direct-injection petrol engine developing 270bhp

DS 5LS R – a high-performance, luxury concept car based on the recently launched DS 5LS – will be unveiled at the Beijing Motor Show Sporting performance attributed to 1.6-litre turbo petrol engine, developing 300bhp & 400Nm of torque Design enhances the athletic, luxury styling of DS 5LS & features the finest in high-end materials & state-of-the-art technology

DS 5LS R – a high-performance, luxury concept car based on the recently launched DS 5LS – will be unveiled at the Beijing Motor Show Sporting performance attributed to 1.6-litre turbo petrol engine, developing 300bhp & 400Nm of torque Design enhances the athletic, luxury styling of DS 5LS & features the finest in high-end materials & state-of-the-art technology

DS line will launch in China during 2012 Numéro 9 concept to be unveiled at the Beijing Motor Show to mark the DS line launch Numéro 9 concept combines radical executive styling with luxury and comfort Hybrid drivetrain delivers fuel economy of 166mpg (1.7l/100km) and CO2 emissions of just 39g/km Concept signals styling cues of the next three models in the DS line

Surprising, attractive and blessed with a unique personality, the CITROËN DS 5 fits perfectly with a new phase in the development of the DS line, out to conquer new territories. Innovative and visionary, the CITROËN DS 5 makes no bones about its singularity and prestige. It is an object of pleasure, a strongly emotive vehicle that stirs the imagination, transforming each trip into a unique journey.

Revealed is the spectacular new Metropolis - a sleek and muscular concept car that pays homage to China’s extraordinary development. Created by the international design team - based in Shanghai since 2008 - Metropolis will be on show in the French Pavilion at the Shanghai World Fair from 1st May to 31st October, 2010. Reflecting China’s avant-garde status, grandeur and vitality, the sleek limousine concept immerses itself by balancing environmental responsibility with luxurious comfort and driving pleasure. Incorporating a plug-in hybrid drivetrain and Hydractive suspension, Metropolis produces CO2 emissions of just 70g/km - approximately one fifth that of a conventional engine with equivalent performance.