Press Releases

During Paris Fashion Week Haute Couture, DS Automobiles revealed a DS 9 E-TENSE 225 in exciting and electrifying colours. Flagship of the range, this DS 9 plays on breaking the rules with a satin finish that has a two-tone effect. Paris Fashion Week Partner DS Automobiles is going across the capital from fashion show to fashion show with a fleet of DS 9 E-TENSE 225 and DS 7 CROSSBACK E-TENSE 4x4 300 models, plug-in hybrids with 100% electric range of 36 and 46 miles respectively on the WLTP urban cycle.

Limited edition DS 4 LA PREMIÈRE available following the unveiling of the all new DS 4 DS 4 LA PREMIÈRE enters as the top specification model in the DS 4 range, standing as a testament to the luxury design and innovation of the latest DS models DS 4 LA PREMIÈRE available as a plug-in hybrid E-TENSE model, capable of up to 30 miles of all-electric driving range, or as PureTech225 petrol variant The new model features some of the latest technology in the market, including DS EXTENDED HEAD-UP DISPLAY, DS IRIS SYSTEM and DS SMART TOUCH and gesture control DS 4 is the fourth model in the DS Automobiles range, following the DS 7 CROSSBACK, DS 3 CROSSBACK and DS 9 Available to order now with deliveries beginning later this year

DS Automobiles announces Keely Davidson as new UK Marketing Director Davidson enters the new role with over 20 years of experience within the group To find out more about DS Automobiles please visit: www.dsautomobiles.co.uk

DS 9 the all-new large saloon for the global market DS 9 embodies refinement and attention to detail, delivering dynamic comfort and advanced technology. Blessed with E-TENSE plug-in hybrid power, DS 9 is intended to comply with future global and local legislation so can be driven with zero CO2 emissions DS 9 is open for orders in the UK from 8th April DS 9 prices start from £40,615.

36% of multi-car households say pandemic has caused them to consider reducing the number of cars they own Nearly a quarter admit to needing cars less often, with the prospect of remote working reducing the need to own multiple cars in the future Research comes as DS Automobiles launches new DS+ on-demand rental service; customers can buy the DS they want and access a second vehicle whenever they need – car ownership reinvented With 41% of UK households owning a single vehicle, the on-demand service will help those who also need an extra vehicle from time to time DS+ is open to new and existing DS customers, with daily rental starting from £48 a day and home delivery and collection also available** To find out more about DS+, visit: dsautomobiles.co.uk/services/ds-plus

Stellantis announces a new management structure for its Brands in the UK. Alison Jones is appointed as Stellantis Country Manager UK and Senior Vice President for Peugeot, Citroën, DS Automobiles, Fiat, Fiat Professional, Abarth, Jeep and Alfa Romeo. Paul Willcox, as previously announced, is Group Managing Director and Senior Vice President for Vauxhall Motors. Both Jones and Willcox report to Maxime Picat, Chief Operating Officer, Enlarged Europe, at Stellantis. Arnaud Leclerc is appointed Global Head of Brand Strategy and Performance for Alfa Romeo reporting to Jean-Philippe Imparato, Chief Executive Officer for Alfa Romeo. Jones and Leclerc take up their new appointments effective immediately.

DS Automobiles has collaborated with French high-end fashion designers EGONlab and London-based innovative research and design studio Post Carbon Lab to create a unisex four-piece fashion collection The CO2-absorbing clothing collection forms a part DS’ Future Craft philosophy combining French luxury savoir-faire with innovative and sustainable materials Concept capsule collection consists of a bomber jacket, two t-shirts and a trench coat which have been treated with photosynthetic coating that absorbs carbon dioxide and releases oxygen Capsule collection has absorbed up to 1,452g of CO2 in 10 weeks, the same amount as a six-year-old oak tree over approximately six months DS Automobiles, with its electric E-TENSE range, is an official partner to Paris Fashion Week, with the collection revealed just in time for the Women’s event, which runs from 1 – 9 March 2021 To watch a short film featuring the unique clothing range, visit: https://youtu.be/DzO0QSvu-Qk

DS Automobiles reveals the all-new DS 4, an avant-garde Premium C-segment model Built on the multi-energy EMP2 platform, the all-new DS 4 is available with a choice of powertrains, including the E-TENSE Plug-in Hybrid (PHEV), capable of up to 30 miles of zero-emissions driving All-new model combines innovative design and technology, including DS EXTENDED HEAD UP DISPLAY, DS SMART TOUCH gesture controls and DS ACTIVE SCAN SUSPENSION The all-new DS 4 is available in three distinctive derivatives, to suit a variety of customer preferences: DS 4, DS 4 CROSS and DS 4 PERFORMANCE LINE DS 4 is the fourth model in the DS Automobiles range, following the DS 7 CROSSBACK, DS 3 CROSSBACK and DS 9 The introduction of the all-new DS 4 comes as the French manufacturer continues to grow across Europe, having overtaken Lexus in terms of market share in 2020 To find out more and to register your interest visit: DS Automobiles. The all-new DS 4 will be available in the UK from November

DS Automobiles launches DS 7 CROSSBACK LOUVRE, a limited-edition model Created in collaboration with the Louvre museum in Paris, the new model embodies the brand’s passion for the ‘art of travel’ and its love of culture High definition 12-inch touchscreen delivers exclusive access to 182 famous works of art from museum’s collection, including da Vinci’s Mona Lisa portrait Each artwork is accompanied by a four-minute podcast that reveals its history and significance The sophisticated and elegant DS 7 CROSSBACK is enhanced by design details inspired by iconic Louvre Pyramid building Customers will receive exclusive ‘Friends of the Louvre’ pass granting free access to the Louvre museum for a year

DS Automobiles launches its new selling online platform, providing an entirely digital way to purchase DS vehicles Exclusive DS Concierge service will connect buyers with a product expert to assist throughout the purchase journey New online platform allows buyers to complete every step of the purchase journey from home, providing a modern retail approach fitting of 2021 DS Concierge service will extend to boutique showrooms when they’re allowed to reopen, allowing customers to choose whether to complete their purchase online or in person

Four UK Groupe PSA employees have been recognised at the ‘Inspiring Automotive Women Awards 2020’ digital event, organised by the Automotive 30% Club. Shane Coomber, Commercial Director at Free2Move Lease, Olivett Ihama, Legal Counsel, Groupe PSA UK, and Diane Miller, General Assembly Manager, Ellesmere Port were in the list of 31 winners and Groupe PSA UK Managing Director, Alison Jones, was awarded the ‘Special Recognition – Trailblazer of the Year 2020’ award.

Groupe PSA announce management changes at Peugeot UK, Free2 Move Lease UK, DS Automobiles and Groupe PSA Fleet & Used Vehicles.

DS Automobiles announces Jules Tilstone as new UK Managing Director Tilstone enters the role with 20 years’ worth of experience within Groupe PSA, most recently as European Commercial Director for DS Automobiles Current incumbent Alain Descat has held the UK Managing Director position since 2018

The Society of Motor Manufacturers & Traders (SMMT) has appointed Groupe PSA UK’s Managing Director, Alison Jones, as its new Vice President.

Groupe PSA has appointed Andy Hall to the newly created role of LCV and Strategy Director for Peugeot, Citroën, and DS Automobiles in the UK with immediate effect.

In a Parisian studio near its headquarters in Versailles, DS Automobiles and its partner TECHEETAH reaffirmed its commitment to Formula E and to continue its streak of double-championship wins, this time to become the first Formula E World Champions as the championship embarks on its seventh season and its first as an FIA World Championship in January 2021. After a record-breaking season 6 with a back-to-back double championship win, the team has been busy ensuring the continued success. It was announced that she will start the season with the championship winning DS E-TENSE FE20, as one of the options offered by the championship as an outcome of the COVID-19 pandemic.

Following the Government announcement to end the sale of new petrol and diesel cars by 2030, DS Automobiles confirms it will meet the new guidelines five years ahead of time DS Automobiles to exclusively offer plug-in hybrid electric (PHEV) and fully electric vehicles (EV) to customers in five years’ time A pioneer in electric vehicles since the beginning: DS Automobiles is the only premium multi-energy manufacturer meeting the current 95g/km CO2 average fleet emission targets set by the European Commission Committed to development of electric technology: DS Automobiles has been competing in Formula E since the beginning of the series in 2014, and is the only team to win both the driver and team championships twice with the DS TECHEETAH team

Cutting-edge mid-air haptic feedback and hand tracking gesture control technology premieres in DS AERO SPORT LOUNGE concept In an industry-first, the contactless interface transforms soundwaves into virtual touch Haptic feedback reduces the time the driver’s eyes are off the road as well as mental load, improving driver control and safety To find out more, visit: https://www.youtube.com/watch?v=XnDoej4mnHU&t=8s

DS AUTOMOBILES, PSA Groupe’s premium brand, is supplying 300 all-electric DS 3 CROSSBACK E-TENSE models to electric vehicle subscription service provider Onto, with the cars available to book now.