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03 Jul 2019
FIVE EURO NCAP STARS FOR DS 3 CROSSBACK
Euro NCAP (European New Car Assessment Programme), the independent body that assesses the safety of new cars, has given its maximum rating of five stars to DS 3 CROSSBACK DS 3 CROSSBACK is equipped as standard with many key safety features, that includes the Active Safety Brake Due to its innovative technology, unprecedented in the segment, DS 3 CROSSBACK earned the maximum score of five stars in all four Euro NCAP test categories: protection of adult occupants, protection of child occupants, protection of vulnerable road users, and safety assist The Euro NCAP rating system, revised in 2018, now ranks DS 3 CROSSBACK as a benchmark in its segment
An icon of high-tech style, DS 3 CROSSBACK passed the Euro NCAP test with flying colours. Its demonstration of refinement and technology, both highly valued by DS, also contribute to optimal safety, both active and passive, for occupants as well as other road users.
Featuring equipment new to the segment, DS 3 CROSSBACK has set records since the introduction of the new Euro NCAP tests in 2018. It is the sole Premium B-SUV model to exceed the scores of 96% for protection of adult occupants, 86% for protection of child occupants, and 76% for safety assist. The protection of adult occupants score of 96% is also a new benchmark among French cars, all segments combined.
As the standard equipment for the entire range, DS 3 CROSSBACK is available with the emergency brake assist system functioning at speeds of up to 53mph (85kph), lane keeping assist and speed sign recognition. Further equipment is available depending on trim level and customisation, such as emergency braking up to 87mph (140kph) with vehicle, pedestrian and cyclist recognition, active blind spot monitoring, DS MATRIX LED VISION, extended speed limit recognition, DS DRIVE ASSIST, a level-two semi-autonomous driving system.
Euro NCAP tests involve a series of front and side crash tests at speeds of up to 40mph (64kph) on impact, that serve to assess the safety level of vehicles by observing the damage observed on dummies. The driver assistance systems are examined by means of evaluation using robots that simulate the behaviour of other road users.
DS 7 CROSSBACK, launched last year, also received the maximum five-star score.
ABOUT DS AUTOMOBILES
Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.
Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.
For its demanding customers, DS Automobiles has created "ONLY YOU, the DS experience", its exclusive service program for a unique brand experience.
Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.
Follow all DS news on www.DSautomobiles.com @DS_Official
CONTACT INFORMATION:
KEVIN JONES – Head of Communications
02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com
CRAIG MORROW – Press Fleet Officer
02476 884261 / 07747 764745 / craig.morrow@mpsa.com
JEREMY TOWNSEND – Communications Director
07827 896480 / jeremy.townsend@mpsa.com
UK PRESS WEBSITE: http://uk-media.dsautomobiles.com
For more information about DS Automobiles, please visit www.DSautomobiles.co.uk
FOLLOW DS ON TWITTER AT: www.twitter.com/ds_uk_official
FIND DS ON FACEBOOK AT: www.facebook.com/dsukofficial
FOLLOW DS ON INSTAGRAM AT: www.instagram.com/ds_uk
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