PEUGEOT UK APPOINTS STEVEN WASS AS NEW MARKETING DIRECTOR

PEUGEOT has appointed Steven Wass as its UK Marketing Director following the departure of Martin Moll.

Steven brings with him a wealth of motor industry experience having worked for 20 years in the automotive sector, with many of those years spent in Groupe PSA. His experience includes a variety of head office, field based and Dealership roles, the latest of which was Commercial Director of the Robins & Day and GO Vauxhall retail groups.

David Peel, Managing Director of PEUGEOT UK, said: “We are delighted to be welcoming Steven to the PEUGEOT UK marketing team. His experience within Groupe PSA includes key roles in Vehicle Sales, Marketing and Aftersales. Steven has also worked for a number of years in Dealerships with experience in varied departments, delivering record-breaking results in one of the UK’s largest Dealers.

“He knows our cars, our Dealers and most importantly our customers. He is joining at an exciting time for the brand, as it goes from strength to strength, having just launched the all-new PEUGEOT 508 and all-new PEUGEOT Rifter. Steven brings a broad commercial understanding of how our business operates and we look forward to seeing his drive and vision continue to move PEUGEOT forwards.”

Commenting on his appointment, Steven said: “I am delighted to be taking on this role within the PEUGEOT marketing team and look forward to the excellent opportunities ahead. I cannot wait to get involved and to help ensure the brand’s continued success.”

Steven Wass’s appointment is effective immediately.

ENDS

PEUGEOT

Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 2008 SUV, 3008 SUV, all-new 5008 SUV and all-new 508 supplemented by people-carriers and a van range that includes the Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

If you would like to keep up to date with the PEUGEOT UK Press Department activity and be the first to see what exciting new projects we are launching, please follow us on Twitter and Instagram:

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PEUGEOT UK COMMUNICATIONS Contacts

Jeremy Townsend, Director of Communications

M: +44 (0)7827 896480 | E: jeremy.townsend@mpsa.com

James Parfett, Head of Communications

M: +44 (0)7802 268743 |E: james.parfett@peugeot.com

Kerry Livesey, PR Manager

T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive

T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer

T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk

Peugeot UK website: www.peugeot.co.uk