PEUGEOT ENGERGISES DEALERS AS IT LOOKS TO ELECTRIFIED FUTURE

David Peel, Managing Director of PEUGEOT UK, confidently addressed a packed audience of over 750 Dealership staff at the 2019 PEUGEOT National Dealer Conference at the NEC in Birmingham, congratulating the network on a successful 2018 and looking forward as the brand embarks on an electric future this year.

Peel told Dealers to ‘be prepared’ for the energy transition as PEUGEOT commits to electrifying the entire product range over the next five years, giving attendees a first glimpse of PEUGEOT’S electrified vehicles which will debut later this year.

Over the past three years, the PEUGEOT Dealer network has been resized, creating a solid foundation to deliver success for the brand and ensuring the network continues to go from strength to strength.

Popularity for PEUGEOT’s SUV range led the way for success in 2018 as PEUGEOT saw its market share grow to 4.35%, up 0.2% on 2017, in a market that was -6.1% down. This success was accompanied by critical acclaim for its models, with the PEUGEOT range winning 19 UK industry awards in 2018.

Looking forward, PEUGEOT is set to embark on a far-reaching LEV (low-emission vehicle) strategy in readiness for a raft of new models. The PEUGEOT e-LEGEND concept car, unveiled in 2018, marked the start of the brand’s exciting transition towards electric power and autonomous driving. The key message to their network was that a future of ‘boring’ LEV’s is not, and has never been, part of the PEUGEOT DNA. e-LEGEND simulates a future where PEUGEOT are committed to deliver inspirational driving experiences and to unbore the future #unboringthefuture. PEUGEOT investors will be playing their part, with the installation of new EV charging points at Dealerships across the UK.

David Peel commented: “Last year demonstrated that the foundations laid over the past two years have created a platform where PEUGEOT is now going from strength to strength in the current UK market. The choice of new award winning models linked with strong residual values is proving to be more popular than ever. In addition, the extension of powertrain choices from our award winning and efficient new diesel and petrol engines to the next generation of electrified models this year, will give customers options they have never had before, providing a car for every customer’s need.

“The sales figures we have seen from the past year are a testament to the great job our united Dealer network is doing, and we have full confidence in them taking on the changes set to come in 2019 with the enthusiasm and energy to drive the PEUGEOT brand forward even further.”

For more information on the current PEUGEOT range please visit https://www.peugeot.co.uk/

ENDS

PEUGEOT

Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

PEUGEOT UK

The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 2008 SUV, 3008 SUV, 5008 SUV and all-new 508 supplemented by people-carriers and a van range that includes the all-new Partner, Expert and Boxer. The standard car and van line-up is supported by Electric Vehicles. The range includes the iOn and the Electric version of their most popular small van, the Partner Electric.

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PEUGEOT UK COMMUNICATIONS Contacts

Jeremy Townsend, Director of Communications

M: +44 (0)7827 896480 | E: jeremy.townsend@mpsa.com

James Parfett, Head of Communications

M: +44 (0)7802 268743 | E: james.parfett@peugeot.com

Kerry Livesey, PR Manager

T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey.@peugeot.com

Mason Finney, Media Relations Executive

T: +44 (0)2476 884211 | M: +44 (0) 7788 178394 | E: mason.finney@peugeot.com

Craig Morrow, Press Fleet Officer

T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow@mpsa.com

For high-resolution downloadable images of the Peugeot product range, information and news stories, log onto the dedicated Peugeot Press website at: www.peugeotpress.co.uk

Peugeot UK website: www.peugeot.co.uk