PEUGEOT partners up with ORECA Digital Retail to grow its Lifestyle business

PEUGEOT has chosen ORECA Digital Retail to sell online and distribute its range of lifestyle products internationally. Two new websites, intended for B2C and B2B customers, have already been rolled out in France, the UK, Spain, Italy and will be very soon available in Germany. These new digital platforms, with their modern graphics and intuitive ergonomics, showcase the latest additions to the PEUGEOT lifestyle range: clothing, accessories, miniatures, as well as the LEGEND, PEUGEOT SPORT and Tableware collections. The many Lion fans can order online at the B2C site (web address in the UK) https://boutique.peugeot.com/

PEUGEOT has partnered up with ORECA Digital Retail to accelerate the digitalization of its lifestyle product sales and distribution worldwide. ORECA Digital Retail has been marketing and distributing the PEUGEOT, Citroën and DS Automobiles brands’ lifestyle products for the Stellantis group since 2022 and those of other major car manufacturers for more than 10 years.

The new PEUGEOT lifestyle websites are intended for the general public (B2C) as well as the manufacturer's subsidiaries, dealers, authorised repairers and importers (B2B). Their modern graphics reflect the new PEUGEOT brand identity. It is easy to browse thanks to clearly identified headings and precise search filters. A selection of flagship products and new products from the lifestyle range are showcased on the home page.

Lion fans can choose, for themselves or for their loved ones, all-season clothing (T-shirts, polo shirts, jumpers, windbreakers, down jackets, etc.) signed with the brand's new emblem, or from the PEUGEOT LEGEND and PEUGEOT SPORT collections. They can enjoy some stylish accessories such as the Armand Since 1810 watches or for miniature PEUGEOT models such as the new 308. Not forgetting the iconic salt and pepper mills from the Tableware collection.

The new PEUGEOT Lifestyle websites are already available in France, the United Kingdom, Spain, Italy, soon in Germany and by June in Portugal and the Netherlands. They will be rolled out in 7 languages worldwide in the coming months. Products ordered online can be delivered within 24 hours.