Press Releases

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ALLURE.

With the new 508, available in sedan, SW and PEUGEOT SPORT ENGINEERED versions, PEUGEOT reveals a new design for its top-of-the-range silhouettes. The front end is innovative with even more dynamism and bears the brand's new emblem at its heart.

The new 508 bring modernity by fully integrating the grille motif into the volume of the bumper

These models feature a new signature lighting system with three claws at the front. They are integrated into the extremely slim Matrix LED headlamps with their unique design fitted to all versions.

At the rear, the new LED lights incorporate the signature 3-claw design with scrolling indicators.

MATTHIAS HOSSANN, PEUGEOT DESIGN DIRECTOR:” PEUGEOT reinforces its technological and feline identity with the radical character of the new 508. Ultra-thin headlamps and the 3-claw signature are part of a grille that blends into the bumper, making for a spectacular the front end”.

On 24th February 1983, PEUGEOT made a splash by launching the 205. This model cemented the brand in the modern era, both in terms of product, marketing, and motorsport. A look back at an alluring epic story... the origin of a long line of successful PEUGEOT city cars.

EXCELLENCE: The PEUGEOT 205 left its mark on the history of motoring and motorsport.

ALLURE: The PEUGEOT 205 will always be PEUGEOT's "sacred number".

EMOTION: PEUGEOT will be celebrating PEUGEOT 205's 40th birthday.

ALLURE: Towards a 100% electrified PEUGEOT range with the launch of the 3008 and 5008 HYBRID.
EXCELLENCE: PureTech 136 hp (100 kW) engine and e-DCS6 gearbox.
EMOTION: More driving pleasure and lower consumption thanks to the new HYBRID technology.

2023 will be a "electric year" for PEUGEOT, with the presentation of new technologies in its range. This will include the new HYBRID system designed by Stellantis, which will be offered on the PEUGEOT 3008 and 5008, before being extended to other models. It will complement the already extensive family of electrified engines, including plug-in hybrid, 100% electric and fuel cell variants.
The PEUGEOT 48V HYBRID system consists of a new-generation 136bhp PureTech petrol engine, coupled with a new 6-speed dual-clutch electrified gearbox that includes an electric motor. With a battery that recharges while driving, this technology provides extra torque at low engine speeds and lowers fuel consumption by up to 15% (from 126g of CO2/km on 3008 and from 128g of CO2/km on 5008). In urban driving, a C-segment SUV equipped with the HYBRID system can thus operate more than 50% of the time in 100% zero-emission electric mode.

PEUGEOT is on track to deliver bold targets for electrification:

● 2023: every model in the PEUGEOT line-up will be ELECTRIFIED
● 2025: PEUGEOT will have a 100% ELECTRIC OFFER
● 2030: 100% OF PEUGEOTs SOLD IN EUROPE WILL BE 100% ELECTRIC

Announcing the PEUGEOT E-LION PROJECT. PEUGEOT’s approach to electrification is a well-researched response to the needs of a changing world.

E-LION PROJECT is the guiding philosophy to meet these needs in the next generation of PEUGEOT’s.
E-LION PROJECT is not only about electrification, it is a holistic project, a 360° approach based on 5 E’s

1. Ecosystem: our ecosystem of products and services, based on the STLA enablers,
2. Experience: the end-to-end customer experience, from charging to connectivity,
3. Electric: all of this is based on 100% battery electric - and our commitment to having a 100% BEV line-up by 2025,
4. Efficiency: our obsession with maximising performance, minimising kilowatt consumption (12.5 kWh/100km for E-208),
5. Environment: all with the end goal of sustainability and our commitment to achieve Carbon Net Zero by 2038.

LINDA JACKSON, PEUGEOT CEO: “E -LION PROJECT will define PEUGEOT’s strategy as an EV brand and ensure we stay connected to the pulse of society to deliver mobility that lives up to our brand values.”

The PEUGEOT Brand will be showcasing a retrospective look at its "4 series” at the 2023 Retromobile,

 from the PEUGEOT 401 to the brand-new PEUGEOT 408. Models that have marked PEUGEOT’s history by their looks, their innovations and their performances.

• ALLURE: The PEUGEOT "4 series" is in the spotlight at Retromobile 2023, from the PEUGEOT 401 to the PEUGEOT 408.
• EMOTION: PEUGEOT is launching the celebrations for the 40th birthday of the PEUGEOT 205.
• EXCELLENCE: Over 80 years of PEUGEOT Innovations on display at Retromobile.    

PEUGEOT in Europe (29 countries) in 2022:

• The Brand is the leader in the B segment of 100% electric vehicles in all categories (PC+LCV) for the year 2022.
• 1 out of 4 vehicles sold is a PEUGEOT in this segment.
• The PEUGEOT e-208 is the best-selling 100% electric vehicle in 2022 in its segment.

The 208 is the overall best-selling vehicle in Europe, all categories, in the PC+LCV market.

• ALLURE: New 408 Plug-in Hybrid, finalist for the Car of the Year 2023 award.
• EXCELLENCE: all electrified models, both private and commercial: e-208 100% electric with a range extended to 400 km, e-2008 SUV, 308 saloon and SW PHEV, 3008 SUV PHEV, 508 SW Peugeot Sport Engineered and the e-EXPERT.
• EMOTION: The PEUGEOT 9X8, the high-performance hypercar entered in the 2023 World Endurance Championship (WEC), is aiming for the Le Mans 24 Hours.

From 13th to 22nd January 2023, in Hall 5 of the Palais du Heysel, PEUGEOT will be in attendance at the first international show of the year.

2025-2030: MOVING TOWARDS A COMPLETELY REDESIGNED AUTOMOTIVE VISION

ALLURE.

With a new official message exalting its feline and attractive attitude, its revolutionary interior design and its promise of unrivalled driving sensations, the PEUGEOT INCEPTION CONCEPT is the heralds a new era and embodies the Brand's vision for future electric vehicles.  The first PEUGEOT Design Manifesto led by Matthias Hossann, the PEUGEOT INCEPTION CONCEPT embodies the major change of the Brand.

EMOTION.

The PEUGEOT INCEPTION CONCEPT expresses this optimistic vision with conviction, ready to meet the challenges of the future. With its new generation i-Cockpit® and its Hypersquare control system, it revolutionises driving enjoyment by offering a new, intuitive way of operating the car. Its innovative Skyspace panoramic glass concept provides new emotions and sensations. Its passenger compartment has a new interior space and the innovative architecture is complemented by materials that play with their coloured reflections to shun black while redefining the idea of durability through new techniques.

EXCELLENCE.

The PEUGEOT INCEPTION CONCEPT opens up new perspectives with a daring architecture, derived from the generation of "BEV-by-design" platforms, and comes in a generous size, further highlighting the excellence of its innovations.

This manifesto will inspire the Brand's future products, down to the most compact models of the range, from 2025.

Verbatim Linda Jackson CEO of the PEUGEOT brand

"PEUGEOT is committed to the electrification of its range. In 2023, 100% of the vehicles in the range will be electrified and in the next two years, five new 100% electric models will be launched. Our ambition is simple: to make PEUGEOT the leading electric brand in Europe by 2030. This objective and ambitious vision pave the way for a radical transformation for the Brand. It is embodied today in the PEUGEOT INCEPTION CONCEPT which marks the beginning of a new era! PEUGEOT promises that the world is a better place with Allure, the PEUGEOT INCEPTION CONCEPT embodies the meaning of this promise from today onwards".

ALLURE: The new manifesto embodies our new brand vision built around the power of allure

PEUGEOTs are not only made of metal and glass, but also of allure, passion and history. PEUGEOT unveils its new brand manifesto "The Language of Attraction" in a brand new advertising film featuring the new PEUGEOT 408, the brand's new flagship model.

PEUGEOT INCEPTION CONCEPT will be presented on January 5th, 2023 in a world premiere at the Consumer Electronics Show, the famous CES in Las Vegas in the United States.

The PEUGEOT brand cannot resist the pleasure of sharing a few preview images and a video.

PEUGEOT INCEPTION Concept, the brand’s vision of the future.

2023 will be an electric year for PEUGEOT, and it will start on Thursday 5th January 2023 with the World Premiere of the "PEUGEOT INCEPTION Concept" at the Consumer Electronics Show, the famous CES in Las Vegas, USA. The CES is the world's largest trade show dedicated to new technologies and innovations.

ALLURE: Innovative design
EMOTION: Instinctive driving
EXCELLENCE: Efficiency

From 14 November to 2 December 2022, PEUGEOT is inviting 550 journalists and 50 influencers to the first test drives of the innovative and unexpected PEUGEOT 408.

• ALLURE: the iconic design of the 9X8 hypercar faithfully reproduced.
• EMOTION: for fans of the Lion brand and of endurance racing, young and old.
• EXCELLENCE: a 1/43rd scale miniature with a meticulous finish and details.

The PEUGEOT 9X8 miniature in 1/43 scale faithfully reproduces the design of the hypercar prototype, with the same dynamic and fluid lines, thanks to the absence of a rear wing, and its three claw lights both front and rear embodying the Brand’s DNA. Collectors and other racing fans can now order this new miniature car manufactured by SPARK at a price of 80 euro including VAT. The 9X8 completes the PEUGEOT Lifestyle range of miniatures and products, which can be purchased at https://boutique.peugeot.com.

PEUGEOT announces that Valerie Candeiller has joined the company to lead PEUGEOT’s Global Communications, reporting to Phil York, Global Marketing and Communications Director, effective 1 November 2022. 

Revealed soon: the Vision for PEUGEOT’s future generation of e-Native cars

• E-POWER: PEUGEOT accelerates the electrification of its range
• ALLURE: PEUGEOT INCEPTION Concept, the vision for the PEUGEOT of the future
• EMOTION: New driving gestures with the next generation of PEUGEOT i-Cockpit®
• EXCELLENCE: Opening PEUGEOT’s new era of cars based on e-Native platforms

At the Paris Motor Show, PEUGEOT CEO Linda JACKSON announced today that in the weeks to come she will reveal the PEUGEOT INCEPTION Concept, the Lion Brand’s vision for the next generation of e-Native cars. The PEUGEOT INCEPTION Concept will show the quantum leap the Brand is soon to make in focusing on a dedicated 100% electric product offer.

• PEUGEOT at the 2022 Paris Motor Show:

3 world premieres and an alluring schedule!

• WORLD PREMIERES:
  • The unexpected PEUGEOT 408 fastback
  • PEUGEOT E-208, queen of electric efficiency
  • PEUGEOT e-Streetzone electric scooter 
• ALLURE: PEUGEOT 408, a spectacular sphere setting!
• EXCELLENCE: PEUGEOT E-EXPERT HYDROGEN on test
• EMOTION: PEUGEOT 9X8, the high performance hybrid
• ENTERTAINMENT: Meetings with PEUGEOT's partners

PEUGEOT will have the widest electric offer in Europe available in 2023

• ALLURE: All PEUGEOTs will be available with electrified powertrains from 2023!
• ALLURE: PEUGEOT offers the widest range of electric mobility solutions in Europe,
• EXCELLENCE: New hybrid engine for the PEUGEOT 3008 and 5008,
• EXCELLENCE: Record efficiency for the new PEUGEOT E-208, E-308 and E-308 SW,
• EMOTION: PEUGEOT e-Streetzone, a new 100% electric scooter

2023 will be a year of strong acceleration in the electrification of the PEUGEOT range: from the first half of 2023, all PEUGEOT models will be available with one or more electrified powertrains.

This will give PEUGEOT the widest "e-choice" in Europe, with many new models and technologies. From electric bicycles to vans, e-scooters and passenger cars, PEUGEOT will meet all electric mobility needs, and will be taking a further step towards its goal of making 0 emission, 100% electric sales in Europe by 2030.

The introduction of new hybrid powertrains from the beginning of 2023, initially on the PEUGEOT 3008 and PEUGEOT 5008, will broaden the technological offer, adding to new 100% battery electric solutions on the E-208 and E-308, hydrogen fuel cell and two and four-wheel drive plug-in hybrids.

NEW e-208 100% ELECTRIC: MORE FUN, MORE EFFICIENT, AND UP TO 400 KM OF RANGE WITH A NEW ELECTRIC ENGINE

• EXCELLENCE: The new electric technology of the e-308 is arriving with the e-208!
• EXCELLENCE: Ultra-efficient, average consumption of 12 kWh/100 km
• EMOTION: 15% more power and 10.5% more 100% electric range
• ALLURE: Electric champion in France and Europe

After an initial optimisation at the end of 2021, which increased its range by 6.5% (+22 km), the PEUGEOT e-208 will benefit from a major technological shift in 2023 to incorporate the new PEUGEOT e-308’s engine: maximum power will increase by 15%, from 100 kW/136 bhp to 115 kW/156 bhp, while major work on efficiency will reduce average energy consumption to just 12 kWh, increasing the range by 10.5%, or 38 km, to reach up to 400 km. Very significant improvements for the enjoyment, budget and daily life of users!

The PEUGEOT e-208, the 100% electric version of the 208, looks fantastic, contains state-of-the-art equipment and is great fun to drive thanks to its electric technology as well as its PEUGEOT i-cockpit® with its compact steering wheel. This guarantees direct sensations and unparalleled handling. Its many qualities have made it a huge success with customers: almost 110,000 have been produced since its launch in 2019, but above all, the PEUGEOT e-208 has been leading sales in the electric B segment in Europe since the beginning of 2022 and, over the same period, in 1st place for all segments combined of electric vehicles sold in France.

THE TWO 100% ELECTRIC PEUGEOT 308 AND 308 SW SILHOUETTES

• ALLURE: 100% electric and 100% irresistible 308 saloon and estate
• ALLURE: First 100% electric estate car from a European manufacturer
• EXCELLENCE: New 115 kW/156 hp engine, new generation battery
• EXCELLENCE: 12.7 kWh/100 km, benchmark efficiency in the C segment 
• EMOTION: The pleasure of 100% electric driving with the PEUGEOT i-Cockpit®.

Already available in electrified plug-in hybrid versions, the two new PEUGEOT 308 silhouettes - the saloon and estate SW, will be available in 100% electric version from 2023. PEUGEOT will be the first European manufacturer to offer a 100% electric estate. The electric 308 and 308 SW will be powered by a brand-new electric engine, developing 115 kW (156 bhp) and with a range of over 400 km (WLTP cycle) depending on the level of equipment. This dual offer is a no-compromise response, perfectly adapted to the needs of C-segment customers: the unique look of the 308 is combined with the driving pleasure characteristic of PEUGEOT models, and with segment-leading efficiency, with an average energy consumption of 12.7 kWh. Available in the Allure and GT trim levels, the new PEUGEOT E-308 and E-308 SW will arrive on the market successively in mid-2023.