Press Releases

PEUGEOT is on track to deliver bold targets for electrification:

● 2023: every model in the PEUGEOT line-up will be ELECTRIFIED
● 2025: PEUGEOT will have a 100% ELECTRIC OFFER
● 2030: 100% OF PEUGEOTs SOLD IN EUROPE WILL BE 100% ELECTRIC

Announcing the PEUGEOT E-LION PROJECT. PEUGEOT’s approach to electrification is a well-researched response to the needs of a changing world.

E-LION PROJECT is the guiding philosophy to meet these needs in the next generation of PEUGEOT’s.
E-LION PROJECT is not only about electrification, it is a holistic project, a 360° approach based on 5 E’s

1. Ecosystem: our ecosystem of products and services, based on the STLA enablers,
2. Experience: the end-to-end customer experience, from charging to connectivity,
3. Electric: all of this is based on 100% battery electric - and our commitment to having a 100% BEV line-up by 2025,
4. Efficiency: our obsession with maximising performance, minimising kilowatt consumption (12.5 kWh/100km for E-208),
5. Environment: all with the end goal of sustainability and our commitment to achieve Carbon Net Zero by 2038.

LINDA JACKSON, PEUGEOT CEO: “E -LION PROJECT will define PEUGEOT’s strategy as an EV brand and ensure we stay connected to the pulse of society to deliver mobility that lives up to our brand values.”

2025-2030: MOVING TOWARDS A COMPLETELY REDESIGNED AUTOMOTIVE VISION

ALLURE.

With a new official message exalting its feline and attractive attitude, its revolutionary interior design and its promise of unrivalled driving sensations, the PEUGEOT INCEPTION CONCEPT is the heralds a new era and embodies the Brand's vision for future electric vehicles.  The first PEUGEOT Design Manifesto led by Matthias Hossann, the PEUGEOT INCEPTION CONCEPT embodies the major change of the Brand.

EMOTION.

The PEUGEOT INCEPTION CONCEPT expresses this optimistic vision with conviction, ready to meet the challenges of the future. With its new generation i-Cockpit® and its Hypersquare control system, it revolutionises driving enjoyment by offering a new, intuitive way of operating the car. Its innovative Skyspace panoramic glass concept provides new emotions and sensations. Its passenger compartment has a new interior space and the innovative architecture is complemented by materials that play with their coloured reflections to shun black while redefining the idea of durability through new techniques.

EXCELLENCE.

The PEUGEOT INCEPTION CONCEPT opens up new perspectives with a daring architecture, derived from the generation of "BEV-by-design" platforms, and comes in a generous size, further highlighting the excellence of its innovations.

This manifesto will inspire the Brand's future products, down to the most compact models of the range, from 2025.

Verbatim Linda Jackson CEO of the PEUGEOT brand

"PEUGEOT is committed to the electrification of its range. In 2023, 100% of the vehicles in the range will be electrified and in the next two years, five new 100% electric models will be launched. Our ambition is simple: to make PEUGEOT the leading electric brand in Europe by 2030. This objective and ambitious vision pave the way for a radical transformation for the Brand. It is embodied today in the PEUGEOT INCEPTION CONCEPT which marks the beginning of a new era! PEUGEOT promises that the world is a better place with Allure, the PEUGEOT INCEPTION CONCEPT embodies the meaning of this promise from today onwards".

ALLURE: The new manifesto embodies our new brand vision built around the power of allure

PEUGEOTs are not only made of metal and glass, but also of allure, passion and history. PEUGEOT unveils its new brand manifesto "The Language of Attraction" in a brand new advertising film featuring the new PEUGEOT 408, the brand's new flagship model.

PEUGEOT INCEPTION CONCEPT will be presented on January 5th, 2023 in a world premiere at the Consumer Electronics Show, the famous CES in Las Vegas in the United States.

The PEUGEOT brand cannot resist the pleasure of sharing a few preview images and a video.

PEUGEOT INCEPTION Concept, the brand’s vision of the future.

2023 will be an electric year for PEUGEOT, and it will start on Thursday 5th January 2023 with the World Premiere of the "PEUGEOT INCEPTION Concept" at the Consumer Electronics Show, the famous CES in Las Vegas, USA. The CES is the world's largest trade show dedicated to new technologies and innovations.

Revealed soon: the Vision for PEUGEOT’s future generation of e-Native cars

• E-POWER: PEUGEOT accelerates the electrification of its range
• ALLURE: PEUGEOT INCEPTION Concept, the vision for the PEUGEOT of the future
• EMOTION: New driving gestures with the next generation of PEUGEOT i-Cockpit®
• EXCELLENCE: Opening PEUGEOT’s new era of cars based on e-Native platforms

At the Paris Motor Show, PEUGEOT CEO Linda JACKSON announced today that in the weeks to come she will reveal the PEUGEOT INCEPTION Concept, the Lion Brand’s vision for the next generation of e-Native cars. The PEUGEOT INCEPTION Concept will show the quantum leap the Brand is soon to make in focusing on a dedicated 100% electric product offer.

PEUGEOT will have the widest electric offer in Europe available in 2023

• ALLURE: All PEUGEOTs will be available with electrified powertrains from 2023!
• ALLURE: PEUGEOT offers the widest range of electric mobility solutions in Europe,
• EXCELLENCE: New hybrid engine for the PEUGEOT 3008 and 5008,
• EXCELLENCE: Record efficiency for the new PEUGEOT E-208, E-308 and E-308 SW,
• EMOTION: PEUGEOT e-Streetzone, a new 100% electric scooter

2023 will be a year of strong acceleration in the electrification of the PEUGEOT range: from the first half of 2023, all PEUGEOT models will be available with one or more electrified powertrains.

This will give PEUGEOT the widest "e-choice" in Europe, with many new models and technologies. From electric bicycles to vans, e-scooters and passenger cars, PEUGEOT will meet all electric mobility needs, and will be taking a further step towards its goal of making 0 emission, 100% electric sales in Europe by 2030.

The introduction of new hybrid powertrains from the beginning of 2023, initially on the PEUGEOT 3008 and PEUGEOT 5008, will broaden the technological offer, adding to new 100% battery electric solutions on the E-208 and E-308, hydrogen fuel cell and two and four-wheel drive plug-in hybrids.

The Red Dot Award 2022, the highest distinction in product Design, was awarded to the new 308, the first model to bear the new PEUGEOT emblem, in the Car and Motorcycle category. The 50 members of the international Red Dot Award jury were impressed by its allure, its distinctive style, the quality of its design and its innovative i-Cockpit. Each year, these design experts reward "Design Excellence" in 51 product categories.  Customers on all continents rely on the "Red Dot" as a guarantee of quality, smart design and outstanding ergonomics. The PEUGEOT 308 is the 7^th model of the Brand to be awarded this prestigious label, created in 1955 in Germany, and which has since become the worldwide label of the best designs.

On March 8^th at midnight in Auckland (March 7^th at noon Paris time), the new PEUGEOT 308 was declared "Women's World Car of the Year 2022", after counting the votes of the 56 members of the WWCOTY (Women Worldwide Car of The Year) jury - exclusively female, representing 40 countries on all 5 continents. The PEUGEOT 308 won ahead of the 65 new models launched in 2021 and entered in the competition.