Press Releases

While the coming holiday season is shaping up to be a rather unusual one, we must not let it take away from the magic of Christmas for our children and all our family and friends. From 13 November to 25 December, Citroën Lifestyle is providing some exciting ideas to help you with your Christmas shopping. These items can be purchased online in the e-shop and delivered to your home.

Whether it is at work, home or school, our life thrives on essential companions like clothes or practical accessories. The Citroën Lifestyle e-boutique is therefore offering a selection of 11 products from its lifestyle collections for the best in daily life! Access all key visuals here: http://bit.ly/CitroenLifestyleSept20 All of the Citroën Lifestyle collections can be found and ordered online: lifestyle.citroen.com

New C4 and ë-C4 – 100% ëlectric, new-generation hatchbacks that shake up the segment, have just been unveiled. New C4 and ë-C4 – 100% ëlectric miniatures, on scales of 1/43 and 1/64, are available at the Citroën Lifestyle e-boutique. They faithfully reproduce the actual-size vehicle, which is modern and full of character. All key visuals can be found here: bit.ly/MiniaturesNewC4

Cycling, which has been on the rise since the end of lockdown, must be sustainable, comfortable and elegant. Citroën now offers two models of Rider The Citroënist by Martone, bikes combining functionality and style. The new Woman Rider The Citroënist by Martone, with its basket, is designed for everyday life.

In February, Citroën unveiled Ami – 100% ëlectric Like the vehicles in the range, Ami has been the inspiration for a lifestyle collection in the same colours You can buy these products online from the Citroën Lifestyle e-boutique: https://lifestyle.citroen.com

Citroën Lifestyle offers a selection of games and activities for young and old, helping to provide structure for your days and evenings These items can be ordered on line at the Citroën Lifestyle boutique: https://lifestyle.citroen.com and delivered to your door Special offer: 30% off all orders, and free shipping

New C3, the evolution of the Brand’s world best-seller, has just been unveiled New C3 miniature, on scales of 1/43 and 1/64, is available at the Citroën Lifestyle e-boutique New C3 miniature faithfully reproduces the new Citroën front end identity

The Citroën Lifestyle e-boutique unveils its favourites to slide under the Christmas tree All these original ideas to give and receive enjoyment can be discovered at www.lifestyle.citroen.com

The Citroën Racing 2019 Replica collection is celebrating the Citroën Centenary with a new line of clothing The new 1:43 scale model of the C3 WRC driven by Ogier/Ingrassia reproduces the full-scale car as faithfully as possible All these new items can be found on the Citroën Lifestyle e-shop: lifestyle.citroen.com

At the Citroën Lifestyle e-boutique, with its "Back to School 2019" selection of ready-to-wear items, accessories and games, you can quickly get in step with the autumn You can find all of these original ideas for your pleasure or enjoyment at www.lifestyle.citroen.com

The anti motion sickness glasses SEETROËN campaign won three prizes at Cannes Lions 2019, the International Festival of Creativity, which took place from 17 to 21 June. This campaign made with the agency Traction (BETC) obtains the Silver and Bronze Lions, in the Outdoor category, and the Bronze Lion in the Brand Experience & activation category. Since its launch, the campaign has already exceeded 20 million views online and 15,000 sales of the glasses. Find the video: https://youtu.be/rjqv8A5mFBA

Following the success of the Seetroën anti-travel sickness glasses, Citroën is launching a second model, S19, at the VivaTech show, held from 16 to 18 May. Seetroën S19 glasses feature the same principle behind the success of the first model launched last July, recreating the horizon line by means of a coloured liquid to resolve the conflict of the senses. The two models are now available for purchase at the Brand’s lifestyle boutique, priced at €99 (lifestyle.citroen.com). Watch a video on the glasses: https://youtu.be/a_Bp9T6h6VQ

The book “100 ans de Publicité Citroën” (“100 years of Citroën Advertising”), written by advertising legend Jacques Séguéla, is available in a collector’s edition on the website of the Citroën lifestyle e-shop: www.lifestyle.citroen.com. Two other books on the history of the brand and its models highlight the players, innovations, design, etc., explaining why Citroën is one of the most collected brands in the world. Find all the visuals here: https://bit.ly/2UQ0EW2

The “Le Petit Citroën” lifestyle product boutique is taking pride of place on Citroën’s stand at the 2019 Geneva Motor Show. The Brand is presenting its new “Ami One Concept” and “The Citroënist” collections at the show, along with new articles from the “Citroën Origins” collection. The new products will delight young and adult Citroën fans alike.

At the 2019 Geneva Motor Show, Citroën is world revealing an exclusive bicycle, “Rider The Citroënist by Martone”. The new model is accompanying SpaceTourer The Citroënist Concept, a modern and characterful van inspired by the desire for freedom and sharing. Developed in partnership with Martone Cycling and featuring the styling cues of the concept camping car, the bicycle is available for purchase on line at lifestyle.citroen.com All photos and videos of Rider The Citroënist by Martone and SpaceTourer The Citroënist Concept are available via the link to the Citroën Geneva 2019 press kit.

To mark its Centenary, Citroën is expanding its lifestyle collection, “Citroën Origins”. The new products play with the graphic cues of the Brand in the 1920s. Products include an enamel mug, card games, sets of miniatures and an all-Citroën themed version of the celebrated Monopoly! Pictures of the new “Citroën Origins” articles can be downloaded here: https://bit.ly/2GAOHMk

- Even though it never takes a break itself, travel sickness tags along with a large number of passengers. A few days from the next school holidays, it’s worth a reminder that last July, Citroën launched SEETROËN, the first glasses which eliminate travel sickness. - And the success is global: over 20 million views on social networks, already 15,000 sales, and 3 European awards to reward the motor vehicle manufacturer’s boldness in tackling this issue with a simple and shareable solution. -See a video of SEETROËN: https://youtu.be/rjqv8A5mFBA.

In just a couple of months, children, and parents too, will be able to find the presents left under the Christmas tree by Santa Claus. Citroën Lifestyle products, inspired by the Citroën brand, all make original gifts: the SEETROËN glasses, the brand new “Oui are French” and “C” collections, the essential miniatures, or the irresistible Petite Rosalie ride-on car toy. The range of Citroën Lifestyle products is available online in the lifestyle.citroen.com e-boutique with deliveries possible in ten European countries.

With its large glass walls, the “Le Petit Citroën” lifestyle product store holds centre stage on the Citroën stand at the Paris Motor Show. Citroën is presenting its new “Oui are French” and “C” collections at the store, as well as new articles in the “Citroën Origins” collection. All these new products will delight young and less young fans of the Brand.