Fiat brings boldness and innovation to the São Paulo International Motor Show

- Cronos Sport, Argo Sting and Toro Rescue, show cars created for the event, embellish the scenery even more 

- The new Fiat 500X Cross is presented to the Brazilian public in a space dedicated to this true Italian icon

- Transformed vehicles, Fiorino and Ducato show all the versatility of both models for the business

- Relaunching of Fiat Fashion, designer label of the brand, and its e-commerce bring about 100 products in the portfolio

- In the network, the novelties are the launching of the Fiat Professional and the first digital dealer in Brazil

In a new phase of its history in Latin America, with a completely renewed portfolio and an eye on the future, Fiat brings boldness and innovation to the 30th edition of the São Paulo International Motor Show with almost 30 vehicles on display. Among the attractions are concept cars and established models in versions never seen before.

With a design focused on dynamism and connectivity, the stand of 2,900m2 is right in front of the entrance to the event and was divided into four areas. The highlight will be where the brand’s new car concept (Fastback) is set up, including four other show cars: Argo Sting, Cronos Sport Mobi Cross Pack and Toro Rescue.

On the passenger side, there are models like the Mobi Drive Velocity, the enhanced Mobi Way Extreme with Cross Pack, the sporty Argo HGT AT and the Cronos Precision AT. The pickup area has an exclusive special series based on the Strada Adventure version, called Cross Road. It features an accessory kit that has just been released, consisting of a bed extender, sill guard, seat cover and an allusive badge on the side.

Not to mention the established Toro, outright leader in its segment and the second bestselling pickup in Brazil highlighted in its robustness with the Rescue reading. While in the "Cinquecento" space, in tribute to Fiat's biggest icon in the world, are a Fiat 500 Sport, a Fiat 500X Cross and a vintage Fiat 500 from 1969.

While in the Fiat Professional area, a transformed Ducato and Fiorino represent the versatility of the Fiat models, customized and maintaining the original factory warranty. 

Another highlight of the stand is the Spotify studio, where visitors can find out which Fiat model is their best match after a quick assessment of their musical tastes in the application. In addition, there will be a space for Fiat Fashion, brand of clothes, accessories and Fiat miniatures with about 100 different products, which will be relaunched to the public at the event. The new site www.fiatfashion.com.br will be launched simultaneously for online product purchases.

A Fiorino Van is also at the stand, modified to become a traveling store with designer parts. There will also be a Ducato transformed into an ice cream parlor, distributing ice cream of the Italian brand Le Botteghe Di Leonardo. Both show the versatility of the models and countless use possibilities. Another car on display that shows its versatility is a Cronos, with changes for use by people with special needs.

The Fiat Professional platform, which reaches the market in the first quarter of 2019, will also be presented for the first time in Brazil at the São Paulo Motor Show. With a concept of incremental differentiated services for professional customers, such as extended service hours, immediate changing of parts and spare car, it brings a new way to provide both sales and after-sales services. Thus, there will be no need for this type of customer to stop his work when he needs maintenance, services or parts.

Another novelty related to the network is the first digital dealer in Brazil that has just been launched. Its great differential is high technology that allows the customer a true self-service, making use of digital navigation to know, choose and explore the Fiat cars, everything at his pace, in an independent and intuitive way. Due to being compact and focused on today's consumer, this new type of dealer will be at the points of greatest flow, facilitating the path to purchase.

Fiat Fastback: the new concept car that represents the evolution of the brand

Anticipate trends and point out the future. With its imposing style, the Fiat Fastback has the mission to translate the four new principles of Fiat Design in Latin America: human, bold, contemporary and flexible (contextual) and able to generate experiences without interruptions (seamless) . They are principles that will inspire the next releases, including in the UV (Utility Vehicle) segment.

Fully designed in the Latam Design Center, located at the Fiat Automotive Hub in Betim (MG), the pure fastback has an Italian soul, with bold lines that convey sportiness and elegance, with authenticity. With four doors, the model is a hybrid between UV, sedan and coupe, with proportions that capture, with balance, the beauty of the forms, not forgetting the functionality.

Following the trend of the latest releases, the concept further highlights the Wrap Around effect, with a line that surrounds the entire model without interruptions, giving the feeling of continuity in all details, as well as sculptural surfaces and horizontality.

Fiat Fastback is the brand's eighth concept car. Fiat is the only one in Brazil with so many concept cars in its portfolio, with the important differential of being fully designed by the Brazilian team.

Highlights to attract all types of customers

Argo Sting – It is a model that goes beyond the design of the Fiat Argo, bringing even more boldness and sportiness. The purpose of this show car is to test the consumer's receptivity at the Motor Show. Its main differentials are the black 17-inch rim wheels, FullLed headlamps, redesigned bumpers, new rear airfoil, black ceilings and external rearview mirrors, plus the darkened Fiat logo.

Cronos Sport – The version was created with the aim of showing the new Fiat sedan with a new, very sport face and with comfort and technology as differentials. Based on the Precision 1.8 AT, the show car is red with ceiling and wheels painted in glossy black and featuring black side skirting that extends visually to the rear and front bumpers, and a black spoiler.

Toro Rescue – In order to highlight the multifunctionality of Fiat Toro, launched two and a half years ago and the sales leader of its segment, this Rescue version, in fact a show car, is based on the Freedom 2.0 AT9 4x4 with Turbodiesel engine, and is inspired by a rescue unit for beach or camping and comes equipped with various Mopar accessories.

Mobi Way Extreme Cross - The newly launched Way Extreme special series complements the Way version's range of content and brings a unique characterization, as well as technologies that make the day-to-day of owners even easier. The model presented at the stand, which brings more exclusivity and emphasizes the robustness of the car, also comes with the Cross pack, consisting of black stickers on the hood and on the side. The version also features internal rearview mirrors with rear camera, rear parking sensor, darkened interior lining, adding more sophistication, Extreme identification badge, frosted gray exterior mirrors, radio with Bluetooth, USB, auxiliary and SD Card inputs, predisposition for sound, fog lights and 5.5 light alloy wheels of 14 inches with exclusive paint, plus wiper, washer and rear defroster. 

Strada Adventure Cross Road – The Mopar special pack, launched at the event, has everything to reinforce the off-road DNA of the Strada Adventure version 1.8 presented at the Fiat stand. The pack consists of accessories such as multifunctional bed extender, which also serves as a divider and ramp for motorcycles, as well as a waterproof seat cover and sill protector.

500, Fiat's icon - Three different models of the small and exciting vehicle can be appreciated by visitors to the Show: a Fiat 500 manufactured 1969 with a 21 hp gasoline engine, a Fiat 500 Sport, and the new Fiat 500X Cross Diesel 1.6 16V with 120 hp produced in Italy.